Cannabis startups envision a not-too-distant future in which consumers seek alternative refreshments during happy hour.

As the cannabis industry continues to go more mainstream, entrepreneurs are on the lookout for the next niche market. Edibles have been done every which way, CBD-infused lotions and body care products are now touted by the likes of Kathy Ireland and Meryl Streep, and even “King of Instagram” Dan Bilzerian has a vape line.

So, what remains?

“Consuming CBD through oils, gummies, or tinctures isn’t ideal for daily life,” explains Benjamin Witte,  founder of Recess, a CBD and “adaptogen-infused” sparkling water company. “There was a massive opportunity to bring CBD and adaptogens to new product formats, primarily functional beverages.”

CBD oil (or cannabidiol), unlike THC, does not contain any psychoactive properties. The extract has been used for years for anything from arthritis pain management to anxiety relief and insomnia cure.

Recess, which comes in fun fruity flavors like peach and pomegranate citrus, contains 10 milligrams of the cannabis extract known for reducing stress and inducing a Zen-like feeling. Basically, it’s a more relaxing version of LaCroix, if your seltzer habit ran you $4.99 per can. It even arrives in beautifully designed pastel hues that fit right alongside your Pamplemousse in the fridge.

Much like its name, Recess is all about taking a break during one’s day to reset and rebalance with CBD, to “help us adapt to stress, and focus,” says Witte via email. “It’s what we wish that 2 p.m. coffee would do for us.”

The new company is not the only one of its kind, but its herbal focus will likely draw the health and wellness set that has embraced the trend. Dirty Lemon, a functional beverage brand that’s become an Instagram sensation, combines fruit juices with CBD for a “mild euphoria.” A Dirty Lemon rep reports that its first production run of 12,000 bottles sold out in just two days in June. Since the launch of its CBD line, the company acquired more new customers than any other product to date, with new customer growth 60% higher than any other product launch.

CBD-infused Recess envisions people sipping their cannabis throughout the day, like at work or while sorting laundry, says Witte. “It’s amazing at home, after work, to take the edge off, at the park, or the beach to relax and read a book,” he says.

Recess plans to partner with offices, cafes, coffee shops, and fast casual restaurants, in addition to natural grocery stores this year. The first market, unsurprisingly, is New York, “where people are the most stressed and wired and need it most,” says Witte.

That’s what this new crop of startups are working toward, and believe is attainable. And not in the next 10 years, but in the next year or two. It may really be the next kombucha in a way.