Njomly, a platform for foodies, created a livestreaming feature that lets customers interact with top chefs and specialists. The Belgium-based site sells delicacies and hard-to-find ingredients from 11 renowned shops across Europe. 

Njomly’s new live chat feature lets customers interact with these shop owners and star chefs, who teach viewers about their speciality dishes and cooking techniques. Participating chefs include those from Van Tricht Cheese Refiners, once named the ‘best cheese shop in Europe’, as well as the internationally recognized Butcher’s Store in Antwerp. 

Innovations such as this one from Njomly are signals that the collision of livestreaming and ecommerce (increasingly it’s mcommerce) is the next evolution.